From the Back CoverSamsung Electronics and the Struggle for Leadership of the Electronics Industry charts the rise of Samsung Electronics from it is origins as a little subcontractor and assembler of buyer electronics to it is present status as a dynamic multinational corporation. Author Tony Michell covers the difficulties of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company?s fortieth anniversary in 2009. Driven by the Millennium Vision of Vice Chairman Yun Jong-yun, this indispensable amount of time incorporates the dramatic challenge to Sony?s supremacy in the realm of buyer electronics, the difficultnesses and tensions affiliated with the aging of the company, and the recent quest for a new system to proceed the dynamic, growth-led Samsung Electronics.
During the dramatic years of growth from 1996?2007, the cooperative relationship of Samsung Group Chairman Lee Kun-hee and Yun Jong-yun took the company to new heights through a series of measures aimed at the onset of the digital era but supported by core constructing of semi-conductors. Chapters on mobile phones, LCDs and semiconductors and the search for a new system supplement those on syndication and humane resource development. The book also explores the kinship amongst Samsung Electronics and the Samsung Group and the tensions which subsist amid the Korean government and the chaebol.
Tony Michell is an experienced and valued commentator on Korean business. His arousing and attention holding perceptivities into the mysteries of Samsung?s success will provide inspiration for any business manager looking for ways to grow their global business.
About the AuthorTONY MICHELL has been a visiting Professor of Strategy and Management at KDI Graduate School of Policy and Management since 1999, having antecedently taught in Paris, the US and UK and kept short term academic appointments in Belgium and Italy. He initial came to Korea in 1978 when he was exploration assistant to the conductor of economic planning at the Economic Planning Board, and later a consultant to the World Bank, ILO and UNDP. During the 1980s, he also assisted in the operations of the original Korean overseas aid program by supplying effective cost gain analysis systems, before joining Tetra Pak as the conductor of Promotion and Logistics. Since 1989, he has combined consulting to multinationals, governments and local companies in East Asia with teaching. In South Korea, he leads KABC Ltd. which is well known for it is chaebol studies, for it is employment creation venture in 1998–2000, and for it is on a monthly basis seminars for Korean managers—the Korean Business Forum.
Samsung Electronic Dehumidifier
This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It likewise examines the issues Samsung faces as it proceeds further into the 21st century.
Written from the perspective of an experienced commentator on Korean and international business, this book presents not merely a narrative or an adulatory and uncritical account of Samsung’s rise, but a considered analysis of the mysteries of success that both business students and CEOs will want to read and consider applying to their own companies.
Samsung originated in South Korea and was founded in year 1938 by Lee Byung-Chull who was an ambitious and hardworking man. He integrated into each industry with an attitude that his company Samsung will be capturing the market right away. He started introducing Samsung merchandise for each single field.
The era of 1960′s and 70s was in particular great as Samsung productions and Electronics that was founded in year 1969 mainly benefited from all the policies that were used by Park Chung, president of that time; he strived helping every one who was attempting to build up a profitable and strong company that operates within the territories of South Korea. He was provided financial support and even restricted the alien makers from selling as it annihilated contest and enabled Korean companies to construct and grow stronger. By opting for an exceedingly shrewd move, he permitted few alien companies to access Korean market just if they supply them with engineering science and innovation which was exceedingly utile for Samsung Electronics to capable to formulate it is own product line.
Samsung Products soon occupied a wide and spacious range of household widgets which principally includes; air conditioners, washing machines, freezers, fridges and a heap of others. All these Samsung productions are exported in the alien market and likewise sold at home.
In the early 1970′s era, the company started borrowing funds and furnished into the communications industry and the Samsung productions added audio and video equipments as well into the portfolio. This made the company broadcast it is own television station which was known as Tongyang Broadcasting Company. During the 70s era, the company bumped into the heavy industry manufacturing ventures such as home electronics, petrol refineries, and shipbuilding. Samsung productions portfolio now had assorted subdivisions such as Samsung Heavy Industries Company, Samsung Precision Company, and Samsung Shipbuilding.
In early 80′s era, Samsung continued growing in all the industries and by that time it entered the genetic engineering, nanotechnology and aerospace technology, which was further integrated into the Samsung productions such as washing machines. They were fabricated in plants that were located in New York, England and Portugal for the duration of the time frame of year 1982 till 1987 for the production of home gimmicks and electronics.
Today, the company has grown and is sustaining it’s position in all the industry markets. It is rated as one of the top five and leading industrial giants that are operating on the planet.
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Most helpful client reviews
2 of 2 persons found the following review helpful.
 A arousing and attention holding look at an Asian business
By John Gibbs
Although numerous business books promise business success, one of the firmest themes of academic criticism of this creative writing of recognized artisti value will have to be that, in business, success does not last, according to Tony Michell in this book. The book tells the story of the rise of the Samsung group of companies and the spectacular success in the last decade of Samsung Electronics.
Most business books written in English relate to businesses in the US, the UK or other predominantly English-speaking countries with similar cultures, but the rising importance of Asian businesses in the global economy makes it growingly necessary that Westerners understand the driving forces behind successful Asian businesses. Although this book is not written by a Samsung insider, it is written by an academic with broad cognition of the Korean business environment.
Particularly interesting perceptivities include: the influence and control that a single founder and the founder’s family seem to have had over Korean businesses that have grown very large; the degree to which Korean laws have resulted in the strange corporate structures; the ways in which Korean culture has helped and hindered the success of Samsung; and the continuing struggle amidst old and new cultural forces within the company.
There is a good deal of repetition in the text, and I found a good deal of constituents of the book less interesting than others, but on the whole I found it both interesting and informative, and I would commend it to any person who has an interest in the electronics industry or who is just curious with regards to the story behind the company that makes those mobile phones, LCD displays and other buyer electronic devices.
1 of 1 persons found the following review helpful.
Interesting look inside the recent history of Samsung
By Andrew Nam
Along with Samsung vs. Sony, this book is a great look at Samsung’s history and Korean business culture.
The book’ anecdotes include Samsung’s entry into Korea’s mobile phone business when Motorola was King in the 90s, the onset of the 1997 Financial Crisis and the resulting probability to recreate the organization, Samsung’s near exit of the buyer electronics industry in 1998, the rise of Eric Kim – a Korean-American voice within the company in the early 2000s, along with the goal of building a brand personality, and Samsung’s targeting of Sony and subsequently Apple later on in the decade.
All in all, a great book on Korean business, written in discrete, bite-sized chapters, and a must read for any person looking to work in Korean conglomerates or to gain an understanding of Samsung’s past and current position.
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